Notice of Privacy Practices

This notice is effective May 1, 2020. We respect our legal obligation to keep health information that identifies you private. This Notice describes how we protect your health information and what rights you have regarding it. Contact is Bradley I. Hall.


The most common reason why we use or disclose your health information is for treatment, payment or health care operations. Examples of how we use or disclose information for treatment purposes are: setting up and reminding of an appointment for you; testing or examining your eyes; prescribing glasses, contact lenses, or eye medications and providing, faxing, (e)mailing &/or phoning them to be filled; showing you low vision aids; referring you and phoning, faxing &/or (e)mailing information to another doctor, clinic &/or health care facility or laboratory for eye care, contact lens &/or low vision aids or medical/other services; or getting copies of your health information from another professional that you may have seen before us. Examples of how we use or disclose your health information for payment purposes are: asking you about your health or vision care plans, or other sources of payment; preparing and sending bills or claims; and collecting unpaid amounts (either ourselves or through a collection agency or attorney). “Health care operations” mean those administrative and managerial functions that we have to do in order to run our office. Examples of how we use or disclose your health information for health care operations are: financial or billing audits; internal quality assurance; personnel decisions; participation in managed care plans; defense of legal matters; business planning; recall/reminder services and outside storage of our records.

We routinely use your health information inside our office and with business associates for these purposes without permission. If we need to disclose your health information outside of our office for these reasons, we usually will not ask you for special written permission. Also, it is possible that some patient information may be overheard or seen by people in our waiting room, near our office, or during a phone conversation.  If you wish extra precautions, please notify us.


In some limited situations, the law allows or requires us to use or disclose your health information without your permission. Not all of these situations will apply to us; some may never come up at our office at all. Such uses or disclosures are:

Unless you object, we will also share relevant information about your care with your family or friends who are likely to be helping you with your eye and health care.


We may call, text, (e)mail or write to remind you of scheduled appointments, or that it is time to make an appointment and may use a “business associate” to provide recall/reminder services. We may also call, text, (e)mail or write to notify you of other services available thru our office that may be beneficial to you. Unless you tell us otherwise, we will call, text, (e)mail or write you an appointment reminder or other service offerings, and/or leave you a message on your answering device or with someone who answers your phone.


We will not make any other uses or disclosures of your health information unless you sign a written “authorization form.” The content of an “authorization form” is determined by federal law. Sometimes, we may initiate the authorization process if the use or disclosure is our idea. Sometimes, you may initiate the process if it is your idea for us to send your information to someone else. Typically, in this situation you will give us a properly completed authorization form, or you can use one of ours.

If we initiate the process and ask you to sign an authorization form, you do not have to sign it. If you do not sign the authorization, we cannot make the use or disclosure. If you do sign one, you may revoke it at any time unless we have already acted in reliance upon it. Revocation must be in writing. Send them to the office contact person named at the beginning of this notice.


The law gives you many rights regarding your health information. You can:


By law, we must abide by the terms of this Notice of Privacy Practices until we choose to change it. We reserve the right to change this Notice at any time as allowed by law. If we change this Notice, the new privacy practices will apply to your health information that we already have as well as to such information that we may generate in the future. If we change our Notice of Privacy Practices, we will post the new Notice in our office, have copies available in our office, and post it on our Web site.


If you think that we have not properly respected the privacy of your health information, you are free to complain to us or the U.S. Department of Health and Human Services, Office of Civil Rights. We will not retaliate against you if you make a complaint. If you want to complain to us, send a written complaint to the office contact person at the address shown at the beginning of this Notice. If you prefer, you can discuss your complaint in person or by phone.


If you want more information about our privacy practices, call or visit the office contact person at the address or phone number shown at the beginning of this Notice.